Marketing has changed more than almost any other profession in the last decade. The Internet explosion of the 90s coupled with the second wave of online innovation that included social media, blogging, online communities and mobile changed the rules for marketers. The new game for brands and marketers is disruption. However, disruption does not necessarily need to be radically over-the-top. Disruptive marketing can be accessible for any size … [Read more...]
What are Landing Pages and Why are They Important to Inbound Marketing?
Landing pages are the single best way to convert your website visitors into leads. You want to be sure that the precious traffic you work hard to generate to your website through marketing activities such as social media, email blasts and search advertising doesn't go to waste. Landing pages ensure it won’t. Landing pages allow you to capture information about your visitors. You can then utilize that data to nurture those leads into future … [Read more...]
Content Marketing: What it is and Why it Should be Part of Your Marketing Strategy
When I decided to start Kalpana Marketing, a digital marketing agency, my first step was to connect with a small group of trusted colleagues for their input on the overall idea for Kalpana as well as what I envisioned would be its core services, one of which would be content marketing. I was encouraged by and grateful for the enthusiasm I received around launching an agency focused on digital marketing strategies that increase an … [Read more...]