If there’s one item marketing forecaster agree on, it’s that spending for digital marketing—anything that appears online—will continue to rise in 2017 and beyond. Digital marketing includes mobile ads and messages that appear on smartphones and tablets, text messaging, inside apps and email. Some low-cost mobile providers like Virgin even show ads on locked screens. Where will we see the most digital marketing activity in 2017? The short … [Read more...]
Marketing is Dead: The Rise of Multi-Channel Marketing and the Customer Continuum
In a 2012, yet still relevant, Harvard Business Review blog post, Bill Lee pronounced that “marketing is dead.” He stated that consumers purchasing habits have changed and that “buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.” Lee outlined a new marketing model founded on community marketing, customer … [Read more...]
Disruptive Marketing: It’s About Quality, Data, Relevance and Mobile
Marketing has changed more than almost any other profession in the last decade. The Internet explosion of the 90s coupled with the second wave of online innovation that included social media, blogging, online communities and mobile changed the rules for marketers. The new game for brands and marketers is disruption. However, disruption does not necessarily need to be radically over-the-top. Disruptive marketing can be accessible for any size … [Read more...]