Search engine optimization (SEO) is the process of convincing Google or Bing to place your content at the top when someone searches for the related keywords. SEO has been a crucial part of the digital marketing playbook for over 20 years but from time-to-time it undergoes massive overhauls. Let's dive in SEO in 2022! While the bottom line is about serving up high-quality, relevant information, SEO in 2022 is far more than just matching … [Read more...]
Marketing Automation Tools Streamline Routine Marketing Tasks
While many of these tools may compete with one another, it’s important to understand that most compete to automate certain marketing tasks to free up your time. A few like Salesforce and Marketo handle a full range of marketing tasks, but their prices tend to place them out of reach for most small businesses. Marketing Automation Frees Up Creative Time Are you wondering if you should consider try a marketing automation tool? My advice is … [Read more...]
2017 Will Be the Year of Live Streaming
Last month, I discussed some of the digital marketing trends that will dominate in 2017. Facebook Live was already making quite a splash, and I’m convinced that live streaming will be the dominant marketing tool in 2017! Live Streaming is exciting—for the business and clients/viewers. No other channel relies on action as much as video. In addition, live streaming offers a chance to interact with remote viewers and an opportunity to boost … [Read more...]
2017 Digital Marketing Trends: Analysis and Real-Time Communication
If there’s one item marketing forecaster agree on, it’s that spending for digital marketing—anything that appears online—will continue to rise in 2017 and beyond. Digital marketing includes mobile ads and messages that appear on smartphones and tablets, text messaging, inside apps and email. Some low-cost mobile providers like Virgin even show ads on locked screens. Where will we see the most digital marketing activity in 2017? The short … [Read more...]
Keywords Matter, but Don’t Sweat Them Too Much
When you sit down to write a blog or update your web content, you probably think about keywords to include. “How much do keywords matter?” is a question I hear very often from my clients. Well, they definitely matter in content marketing, but not like they did in the old days. Let’s break it down. Keywords are important for search. Potential customers type keywords that describe your business into search boxes, usually Google’s. If you’re … [Read more...]