Retargeting is a powerful form of online advertising that targets based on past behaviors. With this form of advertising, online ads are targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user’s browser.
Ads are then served to users who are already “warm” and receptive to your message.
The Winning Nudge
The key to social media advertising is to gently “nudge” customers with great content that inspires and offers unique perspectives and ideas. We will create social media advertising campaigns for your business that earn you the winning “nudge.”
Knowing how to find and reach your audience online is half the battle. We must then win them over with strong content, which is woven into our advertising campaigns and strategy.