Integrated Orthopedics -- a Phoenix-based orthopedic and physical therapy clinic founded and led by Brian Gruber, MD, MBA, board certified orthopedic surgeon -- is one of our valued clients at Kalpana Marketing. For two years, we have collaborated with Integrated Orthopedics as their digital marketing agency. Read our Case Study on Integrated Orthopedics to learn how we helped this newly launched practice with zero web presence leverage the … [Read more...]
How to Dominate Local SEO
If you are just starting out as a brick and mortar business (this is very important for local SEO) it can feel like you are going head to head with Titans of your industry that got there before you, or you simply don’t know where to start. Don’t get discouraged, because there are certainly ways that you can rise to the occasion and dominate your area. But you need to approach it with real expectations and understand how search engine optimization … [Read more...]
A Guide to Mastering SEO in 2022
Search engine optimization (SEO) is the process of convincing Google or Bing to place your content at the top when someone searches for the related keywords. SEO has been a crucial part of the digital marketing playbook for over 20 years but from time-to-time it undergoes massive overhauls. Let's dive in SEO in 2022! While the bottom line is about serving up high-quality, relevant information, SEO in 2022 is far more than just matching … [Read more...]
Marketing Automation Tools Streamline Routine Marketing Tasks
While many of these tools may compete with one another, it’s important to understand that most compete to automate certain marketing tasks to free up your time. A few like Salesforce and Marketo handle a full range of marketing tasks, but their prices tend to place them out of reach for most small businesses. Marketing Automation Frees Up Creative Time Are you wondering if you should consider try a marketing automation tool? My advice is … [Read more...]
2017 Will Be the Year of Live Streaming
Last month, I discussed some of the digital marketing trends that will dominate in 2017. Facebook Live was already making quite a splash, and I’m convinced that live streaming will be the dominant marketing tool in 2017! Live Streaming is exciting—for the business and clients/viewers. No other channel relies on action as much as video. In addition, live streaming offers a chance to interact with remote viewers and an opportunity to boost … [Read more...]