Last month, I discussed some of the digital marketing trends that will dominate in 2017. Facebook Live was already making quite a splash, and I’m convinced that live streaming will be the dominant marketing tool in 2017! Live Streaming is exciting—for the business and clients/viewers. No other channel relies on action as much as video. In addition, live streaming offers a chance to interact with remote viewers and an opportunity to boost … [Read more...]
Keywords Matter, but Don’t Sweat Them Too Much
When you sit down to write a blog or update your web content, you probably think about keywords to include. “How much do keywords matter?” is a question I hear very often from my clients. Well, they definitely matter in content marketing, but not like they did in the old days. Let’s break it down. Keywords are important for search. Potential customers type keywords that describe your business into search boxes, usually Google’s. If you’re … [Read more...]