Last month, I discussed some of the digital marketing trends that will dominate in 2017. Facebook Live was already making quite a splash, and I’m convinced that live streaming will be the dominant marketing tool in 2017! Live Streaming is exciting—for the business and clients/viewers. No other channel relies on action as much as video. In addition, live streaming offers a chance to interact with remote viewers and an opportunity to boost … [Read more...]
How We Helped a Physician Practice Gain Over 500 New Patients in 1 Year
Integrated Orthopedics -- a Phoenix-based orthopedic and physical therapy clinic founded and led by Brian Gruber, MD, MBA, board certified orthopedic surgeon -- is one of our valued clients at Kalpana Marketing. For two years, we have collaborated with Integrated Orthopedics as their digital marketing agency. Read our Case Study on Integrated Orthopedics to learn how we helped this newly launched practice with zero web presence leverage the … [Read more...]
Keywords Matter, but Don’t Sweat Them Too Much
When you sit down to write a blog or update your web content, you probably think about keywords to include. “How much do keywords matter?” is a question I hear very often from my clients. Well, they definitely matter in content marketing, but not like they did in the old days. Let’s break it down. Keywords are important for search. Potential customers type keywords that describe your business into search boxes, usually Google’s. If you’re … [Read more...]