Adobe and Microsoft have created two of the most impressive examples of brand journalism around. Adobe’s CMO.com is on my short list of “go to” resources for staying on top of the ever-changing marketing landscape. The website never fails to deliver content of value. Microsoft’s Stories is beautifully designed and full of engaging and interesting information. I like to check it out from time to time for inspiration. The good news is you … [Read more...]
Hillary Clinton’s Campaign Logo Fails to Light a Spark
If you’re on Twitter, you’ve no doubt seen the onslaught of “I hate Hillary’s logo” tweets or the news coverage on the Clinton campaign logo. I’m not a big fan of the logo either, but it’s not all bad, so let’s start with the good. Igniting a Conversation The logo started a conversation. And, in social media, it’s all about the conversation. Maybe this was the campaign’s intent and they really have an epic logo waiting in the wings to … [Read more...]
What are Landing Pages and Why are They Important to Inbound Marketing?
Landing pages are the single best way to convert your website visitors into leads. You want to be sure that the precious traffic you work hard to generate to your website through marketing activities such as social media, email blasts and search advertising doesn't go to waste. Landing pages ensure it won’t. Landing pages allow you to capture information about your visitors. You can then utilize that data to nurture those leads into future … [Read more...]
Content Marketing: What it is and Why it Should be Part of Your Marketing Strategy
When I decided to start Kalpana Marketing, a digital marketing agency, my first step was to connect with a small group of trusted colleagues for their input on the overall idea for Kalpana as well as what I envisioned would be its core services, one of which would be content marketing. I was encouraged by and grateful for the enthusiasm I received around launching an agency focused on digital marketing strategies that increase an … [Read more...]