Landing pages are the single best way to convert your website visitors into leads. You want to be sure that the precious traffic you work hard to generate to your website through marketing activities such as social media, email blasts and search advertising doesn't go to waste. Landing pages ensure it won’t.  Landing pages allow you to capture information about your visitors. You can then utilize that data to nurture those leads into future … [Read more...]

When I decided to start Kalpana Marketing, a digital marketing agency, my first step was to connect with a small group of trusted colleagues for their input on the overall idea for Kalpana as well as what I envisioned would be its core services, one of which would be content marketing. I was encouraged by and grateful for the enthusiasm I received around launching an agency focused on digital marketing strategies that increase an … [Read more...]